TheDarkSide Records – Privacy Policy for Social Media Platforms
Effective Date: January 1, 2025
INTRODUCTION
TheDarkSide Records is a creative hub for artists, producers, and music enthusiasts. We connect with our community across various social media platforms to share updates, promote talent, and engage fans. This privacy policy explains how we collect, use, and share personal data through our official pages and activities on social media platforms such as Facebook, Instagram, X (Twitter), YouTube, TikTok, and others (collectively referred to as “Social Media Platforms”).
By interacting with us through these platforms, you agree to the practices described in this policy.
WHO WE ARE
This privacy policy applies to TheDarkSide Records (Pty) Ltd. (“we”, “our”, or “us”), a music label and publishing company registered in South Africa. We are the data controller responsible for processing personal information collected through our social media channels.
CONTACT US
If you have any questions about this policy or wish to exercise your privacy rights, please contact us at:
📧 Email: [email protected]
📮 Postal: TheDarkSide Records, 443 Willow St, Port Elizabeth, Eastern Cape, 6241, South Africa
INFORMATION WE COLLECT
We may collect the following types of personal data through our social media pages:
1. Information You Provide to Us
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Name or username
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Contact details (e.g., email address, phone number, direct messages)
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Public profile info (including profile photo, followers, etc.)
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Comments, likes, tags, shares, mentions, and other interactions
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Submissions for giveaways, promotions, or fan contests
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User-generated content (e.g., images, videos, testimonials)
2. Information Provided by the Social Media Platform
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Engagement metrics (e.g., reach, impressions, demographics)
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Insights on interactions with our posts and campaigns
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Location data (city-level)
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Device type, browser, and language preferences
3. Third-Party Information
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Information collected from social listening tools, ad platforms, or data aggregators for audience insights and targeted marketing.
HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
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To respond to messages, comments, and support inquiries
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To run promotions, competitions, and giveaways
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To analyze audience engagement and improve content strategies
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To promote our artists, events, and products
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To personalize advertising and content shown to you
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To detect and prevent spam, fraud, and abuse
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To comply with legal obligations
HOW WE SHARE YOUR INFORMATION
We may share your information with:
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Our artists and their authorized teams
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Social media platforms and advertising networks (subject to their own privacy policies)
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Service providers assisting with social media management, analytics, and advertising
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Legal or regulatory bodies, if required by law or for the protection of rights
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Affiliates or partners in joint campaigns, collaborations, or giveaways
We do not sell your personal data.
DATA SECURITY & RETENTION
We take reasonable steps to protect your information. However, keep in mind that social media platforms are third-party services, and we are not responsible for their security practices.
We retain personal data only for as long as necessary for our legitimate business purposes or to comply with legal obligations. Posts, comments, and interactions you make on our pages may remain publicly accessible unless deleted by you or the platform.
CHILDREN’S PRIVACY
Our social media content is not directed at children under the age defined by applicable law. We do not knowingly collect personal data from children without verified parental consent.
YOUR RIGHTS
Depending on your location, you may have the right to:
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Access, correct, or delete your personal information
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Withdraw consent for marketing communications
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Object to or restrict our use of your data
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Lodge a complaint with a data protection authority
You can exercise these rights by contacting us via the “Contact Us” section above.
COOKIES AND TRACKING
While interacting with us on social media, cookies and tracking tools may be used by the platform to collect data about your behavior. These are governed by the privacy policies of each platform.
To manage cookies and advertising preferences, please refer to:
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The settings menu of your social media account or browser
CHANGES TO THIS POLICY
We may update this policy occasionally to reflect changes in technology, laws, or our practices. Updated versions will be posted on our official website and/or announced on our social platforms.